AI-Powered HCP and Patient Simulations for Market Research

High-fidelity simulation platform where research teams can test messages, run advisory boards, stress-test concepts, and understand real clinical reasoning with AI personas of HCPs and patients

Compare Real Clinician Reasoning With AI Physician Personas

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A confident male doctor with a stethoscope, standing with arms crossed in a hospital hallway.

Prepare your teams for every scenario with life-like AI HCP and Patient simulations

Global & Multilingual KOL Simulations

Message & Concept Testing with Simulated HCPs and Patients

AI KOLs for Advisory Boards

Test Marketing Ads with Customers Before Launch

Process to build an AI Persona

01

Clinical Language Understanding Engine

Extracts medical entities, intents, and nuanced relationships from dense, unstructured scientific literature

02
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Clinical Reasoning Module

Converts unstructured oncology literature into structured knowledge graphs

03
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Persona Simulator

Injects tone, epistemology, and linguistic quirks of each persona

04
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Chain-of-Debate Framework

Orchestrates real-time argumentation among multiple AI doctors to simulate real world discussion and debates

05
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Self-Reflection Agent

Performs top MD-level critique for rigor, clarity, bias

06
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Compliance Guardrails

Filters for label alignment, prohibited claims, fair-balance

Simulation Studio Case Studies

Reimagining Oncology Insights with AI Personas of KOLs

View case study
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Andy Fang

Co-Founder at Pfizer
"At Pfizer, we operate at a massive scale across services, platforms, and languages. Synthio leveraged usage data to deliver measurable improvements, including fewer escalations, faster resolution paths, and more efficient workflows across our teams. As we continue to grow across more  than 40 countries and serve nearly 50 million people each month.”

The Future of 

Pharma starts here

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