How we helped Soteri Skin automate 24/7 patient care and screen 5,000 users in 48 hours

Context

As a D2C brand developing an over-the-counter solution for eczema, Soteri Skin was constantly looking for smarter ways to build awareness, acquire customers, and educate people about their technology. One of the most significant hurdles the company faced was recruiting qualified product testers. They needed people who genuinely suffer from eczema to ensure they provided authentic feedback and actionable reviews. However, recruiting, screening, educating, and rigorously following up with these testers proved to be incredibly time-consuming and severely constrained their ability to grow efficiently without a massive support staff.

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The Challenge

When Rafa learned about Synthiolabs and our AI nurse technology, it immediately clicked as the scalable solution Soteri Skin desperately needed. It possessed the capability to instantly identify qualified participants and scale operations efficiently.

This technology allowed Soteri Skin to scale up patient screening to a volume that would otherwise have required an unsustainably large support team. By automating the initial intake and education phases, the brand successfully screened and onboarded 5,000 qualified patients in just 48 hours. This wasn't just about speed; it was about laying the foundation for an entirely new standard of continuous care in the dermatology space, ensuring that every single patient received the right guidance right from the start.

Following-up in dermatology

Follow-up is everything in dermatology, where patient adherence remains a major industry challenge. Patients frequently stop treatment too early or abandon products entirely during an initial flare-up.

1. Patients require ongoing guidance to understand that flare-ups are normal.
2. Without consistent follow-up, users assume the product simply isn't working.
3. Proactive support is rare, but absolutely critical for long-term success.

Our Solution

By implementing this technology, Soteri Skin fundamentally shifted their business model. What used to be a standard one-time transaction has now evolved into an ongoing, high-touch patient relationship.

This shift does two very important things for the brand. First, it drastically improves patient adherence and clinical outcomes. Second, it clearly signals to their patients that Soteri Skin genuinely cares about their long-term progress.

Ultimately, you see that this level of proactive support is incredibly rare in the skincare market. Rafa’s experience proves that implementing the right automated infrastructure doesn't eliminate the human element; instead, it scales the empathy and continuous care necessary to drastically improve lives.